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A ground-breaking exploration of how successful groups operate – whether in sport, business or society as a whole – and what we can learn from them

THE NEW YORK TIMES BESTSELLER
‘A marvel of insight and practicality’ Charles Duhigg, author of The Power of Habit
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How do you build and sustain a great team?

The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

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‘There are profound ideas on every single page, stories that will change the way you work, the way you lead, and the impact you have on the world. Highly recommended, an urgent read. Seth Godin, author of Linchpin

‘Truly brilliant . . . Read it immediately’ Adam Grant, author of Originals
‘Well told stories, with actionable lessons’ Financial Times

Reviews

I’ve been waiting years for someone to write this book – I’ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerising read that demystifies the magic of great groups. It blows all other books on culture right out of the water. Read it immediately.

Adam Grant, New York Times bestselling author of Originals

A relevant mix of solid academic research along with practical advice and not-quite-usual . . . anecdotes from the trenches.

Max Levichin, co-founder of Paypal, Books of the Year, Bloomberg

The Culture Code is the perfect leadership manifesto for entrepreneurial startups, established enterprises and all manner of businesses in between.

Business Insider

If you want to understand how successful groups work – the signals they transmit, the language they speak, the cues that foster creativity – you won’t find a more essential guide than The Culture Code. This is a marvel of insight and practicality

Charles Duhigg, bestselling author of The Power of Habit

It’s great . . . Dan went inside incredibly successful organisations like Pixar, the San Antonio Spurs, and SEAL Team Six to uncover how diverse groups learn to function with a single mind.

Inc.

Coyle’s book examines how successful groups of people – from the U.S. Navy’s SEAL Team Six to the San Antonio Spurs – work together so well . . . Promises to “demystify” the murky topic of organisational culture by examining the key skills that prompt group cooperation.

Leadership Books to Read in 2018, Washington Post

The Culture Code is a step-by-step guidebook to building teams that are not just more effective, but happier. Whether you lead a team or are a team member, this book is a must-read.

Laszlo Bock, CEO of Humu, former SVP of People at Google, and author of Work Rules!

There are profound ideas on every single page, stories that will change the way you work, the way you lead, and the impact you have on the world. Highly recommended, an urgent read.

Seth Godin, author of Linchpin

Shares the simple changes you can make to work better with others . . . Coyle spent four years researching military units, professional basketball teams, comedy troupes and even a gang of jewel thieves to better understand how groups thrive, along with what doesn’t work.

Entrepreneur

Pop science meets a business pep talk in a useful primer on building better organisations . . . Useful throughout.

Kirkus Reviews

Well-told stories, with actionable lessons . . . The Culture Code yields some useful findings.

Business Books of the Month, Financial Times

The author of the bestselling 2009 The Talent Code focuses on how ongoing learning, genuine collaboration, thoroughgoing trust, and sustainable change can contribute to better innovation and problem-solving.

Recommended Books For Creative Leaders, Forbes

An essential book that unlocks the secrets of highly successful groups and provides readers with a toolkit for building a cohesive, innovative culture.

Business Insider

A masterfully written book.

Yorkshire Post

The Culture Code examines the dynamics of company culture through stories of success and failure, offering valuable insights on leadership through change.

Anthony Noto, CEO of Sofi, Books of the Year, Bloomberg

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Formats & editions

  • Paperback

    9781847941275

    March 5, 2019

    Random House Business

    304 pages

    RRP $30.00

    Online retailers

    • Mighty Ape
    • Paper Plus
    • The Warehouse
    • Whitcoulls
    • Fishpond
    • The Nile
    Or

    Find your local bookstore at booksellers.co.nz

  • EBook

    9781448185948

    January 25, 2018

    Cornerstone Digital

    304 pages

    Online retailers

    • Amazon Kindle NZ
    • iBooks NZ
    • Google Play EBook NZ
    • Kobo Ebook
    • Booktopia NZ

Extract

Introduction
When Two Plus Two Equals Ten

Let’s start with a question, which might be the oldest question of all: Why do certain groups add up to be greater than the sum of their parts, while others add up to be less?

A few years ago the designer and engineer Peter Skillman held a competition to find out. Over several months, he assembled a series of four-person groups at Stanford, the University of California, the University of Tokyo, and several other places. He challenged each group to build the tallest possible structure using the following items:

• twenty pieces of uncooked spaghetti
• one yard of transparent tape
• one yard of string
• one standard-size marshmallow

The contest had one rule: The marshmallow had to end up on top. The fascinating part of the experiment, however, had less to do with the task than with the participants. Some of the teams consisted of business school students. The others consisted of kindergartners.

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